About me

A highly creative and detail-oriented designer with over three years of experience across multiple design disciplines. Adept in the process of designing user-centric solutions from concept to delivery. Proficient in 3D CAD packages and the Adobe Creative Suite. I strive to build on my multi-disciplinary skill set, learning and collaborating with a team of talented professionals to create innovative products and experiences.

EXPERIENCE

Account Executive – Design and Creative | GMS Aug 2024 – Current

On-site design manager for six accounts and client success lead for Essendon Country Club.
The primary in-house designer for new client proposals, recently winning The Cabot Collection in August 2024.
Led end-to-end project management for campaigns, coordinating with social media, and production teams to deliver impactful materials on time and within budget.
Conducted client presentations to communicate creative concepts effectively, incorporating feedback to refine campaign direction.

Junior Designer Jan 2023 – Aug 2024

Multi-media creative design for over 24 clients including PING, ECCO Golf, Toptracer, Royal Liverpool Golf Club and The PGA.
Fostered a best-in-practice design process of proactive communication with clients, managing multiple projects simultaneously.
Partnered with the directors to develop new ideas and strategies for company pitches. Earning 4 new clients including Dubai Golf and The R&A.
Collaborated with clients and the marketing team to continuously level up client brands, developing innovative concepts and customer-facing experiences.

Product Design/ Buying Consultant | Avenue East Ltd. Sep 2022 – Jan 2023

Assisted the director in identifying products with potential value for clients, finding the best suppliers, and implementing purchasing strategies to reduce costs by up to 35%.
Applied design and manufacturing expertise in leveraging manufacturers at the Delhi Trade Fair, India, forming the foundations of professional relationships with our retail clients based in the UK.
Several new manufacturers & product ranges were sourced, which are now sold globally.

Student Brand Ambassador | Amazon Prime Oct 2021 – Dec 2021

Product marketing and B2C sales promotion for Amazon Prime Student. Managing campaigns, on-site activations and distributing digital/ print content achieving an 8% higher engagement rate and 3% higher CTR than the industry average.
Social media analytics and event sign-ups were used as KPIs to indicate success and to identify the areas requiring development.

Product Design Contractor | STV International Jan 2020 – May 2021

Conducted secondary research derived from the design brief to identify user-centred functions, initial concepts were designed to build a USP.
Collaborated with the director and senior management to the design and development of two new products to be added to their pest control range. Ownership of the entire product design process from concept to delivery, regularly updating the client at each agreed stage of development.
The design process involved user research, concept ideation, 3D CAD (SolidWorks) modelling, Prototyping and Rendering.

EDUCATION

MA Product Design | De Montfort University 1 Year

Masters with Distinction, Specialism in design practice - Alumni Scholarship

BA Industrial & Product Design | De Montfort University 3 Years

BA Industrial and Product Design - First-Class with Honours

Debden Park High School - Sixth Form/ A Levels 2 Years

Business - C, Geography - C, Psychology - C

TECHNICAL SKILLS

EXPERTISE